HISTORY clothing and shoe designs as a promotion

HISTORY

Adidas is a multinational company and it was founded,
and its head office is located Herzogenaurach which is in Germany, the company
designs and manufactures various commodities like shoes, clothing and
accessories and said to be the largest sportswear manufacturer in Europe and
the second largest in the world after Nike, which is its rival company.

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Adolf Dassler in his mother’s house started the
company and was joined by his elder brother Rudolf later in 1924 under the name
Dassler Brothers Shoe Factory. In 1949, due to the breakdown in the
relationship between the brothers, Dassler created Adidas, and Rudolf
established Puma, which became Adidas’ business rival.

The three stripes logo by Adidas, which is used on the
company’s clothing and shoe designs as a promotion logo – The branding of
Adidas was bought from Finnish sports company Karhu Sports which Dassler
described Adidas as “The three stripes company” as the branding
become very successful.

After the split up in relations between the two brothers
in 1947 which led to the formation of new firm by Rudolf which he named Ruda
and was derived from Rudolf Dassler which was later rebranded as Puma, and
Dassler formed his company on 18 August 1949, which was formally registered as
Adidas AG, derive from Adi Dassler. “All Day I Dream About Sports” is said to
be the acronym for Adidas, though it is a myth but in real, the name is formed
due to the combination of two words i.e. “Adi” (a nickname for Adolf)
and “Das” (from “Dassler”).

Puma and Adidas had become bitter business rivalry
after the split of Dassler Brothers Shoe Factory in 1947, and due to this even
the town of Herzogenaurach was divided on the issue which lead to the nickname
“the town of bent necks” and at that time people looked down to see which
shoes strangers were wearing. Even two football clubs of the towns were divided
as Adidas supported the ASV Herzogenaurach club, while Puma supported 1 FC
Herzogenaurach. When an odd-jobber were called to Rudolf’s home, the used to
wear Adidas shoe deliberately so that Rudolf Dassler would tell them to go to
the basement and pick out a pair of Pumas shoe for free.

 

PRODUCT
PROFILE

APPAREL

A wide range of clothing items is sold by Adidas
ranging from tracks, t-shirts, leggings, socks, jackets, hoodies, etc.

Franz Beckenbauer tracksuit was the first
Adidas item of apparel created in 1967. The largest manufacturer of sports bras
in Europe is Adidas, and is also the second largest manufacturer in the world.

 

SPORTSWEAR
AND SPORTS EQUIPMENTS

A wide range of sportwear required in different sports
like cricket, basketball, football, tennis, skateboarding, khabaddi is also
manufactured by Adidas. Moreover, adidas also manufactures sports equipment
like cricket bat, football and has been official supplier of the match ball in
FIFA world cup.

Since different sports games require different outfits
and so a wide range of different shoes are also manufactured by Adidas like
boots worn by football players, running shoes for athlete, shoe worn by cricket
players, tennis players, etc.

Sports equipment of golf are also manufacture by
Adidas under the sub-head ‘Adidas Golf’.

ACCESORIES

Adidas manufactures accessories for both men and women
ranging from watches, eyewear, bags, baseball caps, and socks. As well, Adidas also
has a branded range of male and female deodorants, perfumes, aftershave and
lotions. Mobile accessories also manufacture by Adidas.