Online in 2008, 2011, 2013 and 2016 on

Online
social media sites provide great opportunities for employers who want to
recruit potential employees because the statistics show that the number of active
media social users worldwide is 3.03 billion; 2.072 billion users for Facebook,
Instagram 800 million users, and another social network (Statista, 2017).  

Revolutionary
networks such as Facebook, Twitter, Instagram, YouTube, Blogging, and LinkedIn create
new market conditions. The United State
Society for Human Resource Management (SHRM) surveyed its members in four years
which was in 2008, 2011, 2013 and 2016 on the use of social media for employee
recruitment and selection (Jonathan, 2017). The respondent companies use social
networking sites to recruit candidates was 84 percent, 77 percent, 54 percent and
34 percent in 2016, 2013, 2011, and 2008 respectively. It portrays an increase tendency
of company to use social media during recruiting process.
There is difference social sites that use for recruitment:

1.     Facebook

Facebook
is the biggest social network among others. There are over 2 Billion users in
the world as mentioned above. Thus, it is a very good at positioning one’s
company as the place for people to search, to grow business, market goods and
services.

Firstly,
creating the company page and invite people to “Like” it. People will start to
see the company updates and ads in their timelines when they do like the page.
Facebook Fan Page can serve as a recruiting and sourcing tool just like a
company blog or opportunities to directly engage and educate target candidate
market.

As
our network grows organically, we can also pay to extend the reach to new
audiences. (Facebook Ads are a great source of traffic and something that Work4
can help us with.) Paid Facebook pages rank higher than unpaid ones. So they’ll
boost our search engine ranking and help us to content be picked up by
aggregators.

Facebook
users are providing detailed information and news about their own interests,
hobbies, education, and activities throughout the day and at staggering
rates.  The average Facebook user now
spends 15 hours and 33 minutes per month on Facebook. Facebook’s ads capitalize
on their members and the information that is voluntarily submitted by offering
advertisers very small and specific areas in which to target for not a lot of
money. To keep up with the competition for top talent, companies must recruit
with Facebook ads

 

 

Twitter

Next
up is Twitter. It lets our copany to broadcast messages (known as tweets) in
140-characters at a time. The great thing about Twitter is that the messages
can be seen by anyone, anywhere, at any time. But getting the message to the
right audience requires a little bit of initiative.

Help
users find our company content by hashtagging the posts. The “#” symbol in
front of keywords identifies the company tweets to users searching for related
information. For instance, the use of “#jobs, #hiring, #work, #engineering” or
whatever that company like will attract job seekers and expand the reach of company
content. There are even hashtag identified job chats on Twitter. Like any job
board or social network, finding top talent is the top priority of
e-recruiting. 67% of Twitter using job seekers are male, 69% are under the age
of 40, 46% earn more than $75,000 and 44% are college graduates.